A one way communication between brands this sphere and consumers is no longer the norm. The possibility to engage and communicate with countless customers has led more and more brands to turn to social media platforms.The FMCG Industry is the most prominent and the largest category on social media today. To have a strong online presence has become imperative for the FMCG sector, especially with users largely relying on social media before they make a purchase. This is the case for various categories of goods like perishables, wellness products, beauty products, food products, clothing, electronics or medicines. Our experience in this sector spans a range of goods from wellness products, Ayurveda products, food items, diamonds to those catering to senior citizens.